Designed for real estate professionals at all experience levels and those working with either buyers or sellers, the National Association of REALTORS® PSA (Pricing Strategy Advisor) certification provides a framework for understanding: The purpose and benefits of CMAs Terminology of pricing and valuation The Code of Ethics as it relates to pricing How to identify appropriate comparables, and where to find information about them The role of supply and demand in pricing How to adjust comparables Specific challenges and special situations in making adjustments How to guide clients through the CMA How to work with appraisers How to hone your pricing skills and practices Member Benefits: Use of PSA logo and name Downloadable PSA Certificate Customizable Press Release PSA Customizable Marketing Materials Monthly e-newsletter Facebook private networking group PSA lapel pin available for purchase through the REALTOR® Team Store After the initial application fee of $179 is paid, there are no annual certification dues (although you must maintain membership in NAR to use PSA) PSA certification students must also complete (two) 1-hour webinars available at pricingstrategyadvisor.org/ and be an NAR member in good standing before submitting an application. The application fee is $179.