This course is written and presented by the Council of Residential Specialists (CRS). It is open to all agents who want to learn the most current marketing techniques focused on the consumer and everyone is welcome. Today’s consumers are more empowered and discerning than their predecessors. Agents need to move beyond basic targeting where agents deliver valuable and personal experiences throughout the consumer’s journey in buying or selling a home. This class follows the home buyer and seller through their journey and analyzes what they deem as particularly relevant information at critical points in the home buying or selling process. Through activities, workshops, and instruction, participants learn strategies for strengthening their brand and content to position themselves as the top provider of information and expert guidance for their market segment. Participants – please bring your laptop or electronic media to the class. The CRS course evaluation and quiz will be completed online. Hosted by: CRS Greater Houston LNG & Houston Association of Realtors