Create Your Blog, HAR Will Promote It
REALTORS® are becoming more and more creative in their online marketing efforts to engage new clients and to market the properties they have for sale. These new avenues include social networking sites and personal blogs. If you haven’t already, consider
starting a blog to help build your image as an expert in your particular market.
A blog is a type of Web site that enables open communication and provides agents with a platform to express their insights. From a business
perspective, there are several potential reasons to blog. Blogs are no different from media outlets like video, print, audio, presentations and
so on. They all deliver results - but of varying kinds. The types of results you can expect from blogs are mainly about stronger relations with
important target groups.
Sign up for your Free Blog
To sign up for your free blog, you will need to login to the HAR Members Only Login. From the Dashboard Menu – Click on Tools – Under Tools, click on Manage Your Blog. Click here
to get started now.
Here are a few ways blogging can help real estate agents:
Become the Expert
Position yourself and your company as the thought leader of your business.
You can have a more personal relationship with your customers. Blogs are a fast way to join the customers’ discussions, provide tips and insights
or receive feedback.
You become the knowledge source by providing an easy way for your readers to find information and resources about the real estate market or
neighborhoods they’re interested in.
Rank High in Search Engines
Google and other search engines reward sites that are updated often, that link to other sites and most importantly, that have many inbound links.
Members can choose from a list of categories to help describe their blog. Selecting different categories will help us promote your blog better in the HAR Blog Directory. When creating your blog or posting your external blog, you can select up to 3 different categories to better promote your blog.
Home Improvements & Repair
Neighborhoods & Communities
Foreclousre & Investments
Relocation & Newcomer
Highrise & Condo
International Real Estate
Safety & Security
Mortgage & Finance
Timeshares & Fractional
Home Values & Recent Sales
Moving & Storage
The purpose of the blogosphere is to drive traffic to HAR Member Blogs by displaying the most recent posts.